Home / Skills / ppc-google-ad-structure
PPC Google Ad Structure
ClaudeDesigns and audits Google Ads account structures using the "Campaign = Budget Decision" method.
Overview
The PPC Google Ad Structure skill is a custom Claude skill built to design, audit, or rebuild Google Ads account structures using the "Campaign = Budget Decision" methodology. Instead of guessing how to organize campaigns and ad groups, this skill applies a proven structural framework so budget, targeting, and bidding all align logically from the top down. It's designed for anyone setting up a new Google Ads account, restructuring an existing one, or auditing a messy account that isn't performing well.
The problem it solves
- Poorly structured Google Ads accounts waste budget and confuse Smart Bidding
- Mixing brand and non-brand keywords in the same campaign skews performance data
- Inconsistent naming conventions make accounts hard to manage and scale
- Without a clear negative keyword architecture, campaigns cannibalize each other
- Many accounts are built ad-hoc instead of around clear budget and strategic decisions
What it’s designed to handle
| Area | What it covers |
|---|---|
| Campaign structure | Organizes campaigns around budget decisions, not just themes |
| Ad group design | Builds tightly themed ad groups within each campaign |
| Budget allocation | Distributes budget logically across campaigns based on priority and intent |
| Brand vs non-brand separation | Keeps brand and non-brand keywords structurally separate |
| Negative keyword architecture | Designs a negative keyword structure to prevent overlap and wasted spend |
| Smart Bidding thresholds | Considers conversion volume needed before Smart Bidding strategies are viable |
| Naming conventions | Establishes consistent, scalable naming across campaigns and ad groups |
How it works
- Share your context. Business type, monthly budget, target markets/products, current account structure (if auditing), and goals (leads, sales, awareness).
- Skill applies the "Campaign = Budget Decision" method. Campaigns are structured around deliberate budget allocation decisions rather than arbitrary keyword themes, ensuring every campaign has a clear strategic purpose.
- Full structure is built or audited. Depending on the request, the skill either builds a new account structure from scratch, or audits/rebuilds an existing structure, flagging issues and inefficiencies.
- You get a structured, ready-to-implement plan campaign hierarchy, ad group breakdown, budget split, negative keyword strategy, and naming conventions.
Why it’s useful
| Benefit | Description |
|---|---|
| Budget clarity | Every campaign maps to a clear, intentional budget decision |
| Better Smart Bidding performance | Structure supports enough conversion volume per campaign for bidding to work well |
| Cleaner data | Brand/non-brand separation and negative keywords prevent skewed reporting |
| Scalable | Naming conventions and structure make the account easy to manage as it grows |
| Works for builds or audits | Useful for new accounts and fixing existing messy ones |
How to use it
- Trigger the skill in Claude (/ppc-google-ad-structure)
- Share your business context, budget, and goals (or your current account structure, if auditing)
- Specify if you want a new structure built or an existing one audited/rebuilt
- Review the generated campaign and ad group structure
- Implement the structure directly in Google Ads
Use this skill whenever you need to design, restructure, or audit a Google Ads account, from budget allocation down to naming conventions and negative keyword architecture.
More from Claude Skills
Claude · Research & Strategy
Competitor Messaging Analysis
Reverse-engineers competitor positioning and messaging into a gap map and a differentiation angle.
Claude · Audit & Technical
Landing Page Quick Audit
Reviews a landing page for conversion, message match, and mobile experience, 3 quick wins plus 1 strategic fix.
Explore categories